Fashion Marketing
Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities.
This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
Resources
Scope and Sequence
Scope and Sequence: Fashion Marketing
CTE TEKS - Implemented 2017-2018, adopted in 2015
Fashion Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.
View ResourceProgram of Study
Program of Study: E-Commerce Marketing Manager
Based on the House Bill 5 Foundation High School Program, the E-Commerce Marketing Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.
Program of Study
Program of Study: Market Research Analyst
Based on the House Bill 5 Foundation High School Program, the Market Research Analyst program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.
Program of Study
Program of Study: Entrepreneurship
Based on the House Bill 5 Foundation High School Program, the Entrepreneurship program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.
Program of Study
Program of Study: Sales Manager
Based on the House Bill 5 Foundation High School Program, the Sales Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.
Program of Study
Program of Study: Advertising Manager
Based on the House Bill 5 Foundation High School Program, the Advertising Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.
Unit 1: Introduction to Fashion Marketing
Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View ResourceUnit 2: Ethics in Fashion Marketing
Lesson Plan: Culture and Diversity in Fashion
In this lesson, students will explore international fashion and determine how it has an effect on the fashion industry.
View ResourceUnit 2: Ethics in Fashion Marketing
Review the scope and sequence document. One or more lesson plans are currently not available.
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View ResourceUnit 3: Buying and Pricing in Fashion Marketing
Lesson Plan: Fashion Marketing
In this lesson, students will explore merchandising concepts and processes related to fashion marketing.
View ResourceUnit 3: Buying and Pricing in Fashion Marketing
Review the scope and sequence document. One or more lesson plans are currently not available.
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View ResourceUnit 4: Functions of Fashion Marketing
Lesson Plan: Marketing Functions
In this lesson, students will be introduced to the nature and scope of fashion and analyze the importance and function of marketing.
View ResourceUnit 4: Functions of Fashion Marketing
Lesson Plan: Distribution and Finance for Fashion Marketing
In this lesson, students will learn more about channel members and the distribution of fashion products.
View ResourceUnit 4: Functions of Fashion Marketing
Lesson Plan: Fashion Marketing
In this lesson, students will explore merchandising concepts and processes related to fashion marketing.
View ResourceUnit 4: Functions of Fashion Marketing
Review the scope and sequence document. One or more lesson plans are currently not available.
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View ResourceUnit 5: Advertising and Communications
Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View ResourceUnit 6: Marketing Information Management
Lesson Plan: Fashion Marketing Information Systems
In this lesson, students will explore the characteristics and purpose of marketing information systems within Fashion Marketing.
View ResourceUnit 6: Marketing Information Management
Review the scope and sequence document. One or more lesson plans are currently not available.
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View ResourceUnit 7: Fashion Marketing - Where It All Began
Lesson Plan: Understanding the Fashion Industry
This lesson helps students to become familiar with fashion terminologies and history of the fashion industry to gain a deeper understanding of the industry.
View ResourceUnit 7: Fashion Marketing - Where It All Began
Lesson Plan: Marketing Functions
In this lesson, students will be introduced to the nature and scope of fashion and analyze the importance and function of marketing.
View ResourceUnit 7: Fashion Marketing - Where It All Began
Lesson Plan: Culture and Diversity in Fashion
In this lesson, students will explore international fashion and determine how it has an effect on the fashion industry.
View ResourceUnit 7: Fashion Marketing - Where It All Began
Review the scope and sequence document. One or more lesson plans are currently not available.
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View ResourceUnit 8: Sales and Customer Service
Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View Resource